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Adaptive ConversationTM Unleashes the Collective Wisdom of Your Customers
Our Adaptive Conversation allows marketers to elicit responses from a large segment of customers—in their “own words”, expressing their own ideas about your products and/or services. Using Adaptive Conversation you can engage and profile thousands of customers to discover, with a high degree of certainty, their attitudes, preferences, behaviors, values, and ideas. This lets you be proactive and manage feedback across your entire customer base. Our profiling technology enables the Adaptive Conversation to bring a much more relevant and personalized approach to each individual customer you engage, enabling marketers to increase engagement conversion and retention rates.
Adaptive Conversations allow your customers to enter their own unique ideas that become part of a collaborative online conversation, they can also vote on ideas and preferences provided by other customers and ‘seeded’ by you. Ideas and preferences that resonate highly rise to the top allow you to investigate commonalities, segment choices and discover differences for 1-to-1 targeted marketing. At the end you will have new ideas seeded by your customers, a clear idea of what to take action on, and an instilled sense of co-ownership with your customer base.
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